MegaFon, Sochi Winter Olympics 2014, Sochi, Russia. Architect: Asif Khan, 2014.

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The design of a 2000 sq.m pavilion and landscape for MegaFon, one of the largest Russian telecoms companies and general partner of the Sochi Winter Olympics. 3D photo booths within the pavilion and across Russia in MegaFon retail stores will scan visitors’ portraits to be recreated by the pavilion. It's facade is designed to function like a huge pin screen. It is made up of over 10,000 actuators which transform the building’s skin into a three-dimensional portrait of each visitor’s face. The project name "MegaFaces" is about giving everyone the opportunity to be the face of the Olympics. The structure is sited at the entrance to the Olympic Park, and incorporates an exhibition hall, hospitality areas, a rooftop viewing deck, an amphitheatre and 2 broadcasting suites.

Image Details:
Image File: ACNH-0123-0006
Caption: MegaFon, Sochi Winter Olympics 2014, Sochi, Russia. Architect: Asif Khan, 2014. Back stage: showing cable system and light cylinders.
Property Release: No
Model Release: N/A
Dimensions in PX: 5105 x 3287 pixels
Date of Photograph: 12/02/2014
Restriction: No Restriction
Credit: Hufton+Crow/VIEW
Building Details:
View Project Number: 61305
Building Name: MegaFon, Sochi Winter Olympics 2014
Headline: MegaFon, Sochi Winter Olympics 2014, Sochi, Russia. Architect: Asif Khan, 2014.
City: Sochi
Country: Russia
Architect: Asif Khan
Architect Website: http://www.asif-khan.com/
Category: Culture And Entertainment
Building Type: Temporary Pavilion
Year of Completion: 2014
Collection: VIEW Architecture
Public Notes: The design of a 2000 sq.m pavilion and landscape for MegaFon, one of the largest Russian telecoms companies and general partner of the Sochi Winter Olympics. 3D photo booths within the pavilion and across Russia in MegaFon retail stores will scan visitors’ portraits to be recreated by the pavilion. It's facade is designed to function like a huge pin screen. It is made up of over 10,000 actuators which transform the building’s skin into a three-dimensional portrait of each visitor’s face. The project name "MegaFaces" is about giving everyone the opportunity to be the face of the Olympics. The structure is sited at the entrance to the Olympic Park, and incorporates an exhibition hall, hospitality areas, a rooftop viewing deck, an amphitheatre and 2 broadcasting suites.
Keywords: MegaFon; Sochi Winter Olympics 2014; Sochi Winter Olympics 2014 image series; architecture; culture; entertainment; Temporary Pavilion; pavilion; Europe; Sochi; 2014; 21st Century; Asif Khan; Nobody; close-up detail; day; interior; red colour; cabling; LED lights; abstract; repetition; theatrical; back stage; close ups; close-ups; closeups; details; interiors; indoors; building; structure; architectural; cultural; European; Twenty-first Century; Twenty first Century; no-one; no one; without people; close up; closeup; detail; daylight; day time; daytime; day-time; indoor; inside; internal
Orientation: H
Type: Temporary Pavilion
B/W or Colour: Colour
Number of People: Nobody
Technique: Full Frame
People Incidental: N/A
Point of View: Detail
Time of Day: Day
Interior or Exterior: Interior
Photographer: Hufton+Crow
Source File Name: ACNH-0123-0006.jpg
Copyright Info URL: www.viewpictures.co.uk